Understanding the Benefits of Attending a Trade Fair
Trade shows are considered one of the best sales and networking tools for companies that wish to expand their business. These big exhibitions, group professionals from a particular industry in order for them to promote their products and services. Trade shows have been around since the late 18th century and still remains a powerful and unavoidable tool for Businesses as of today. This is can be partly explained by the fact that 81% of Trade Fair attendees have buying authority*, meaning that 4 out of 5 visitors at a fair are potential customers for your business. Below we have listed 5 reasons why we think attending a trade fair can have many benefits for your business.
Generate qualified leads
As online research and paging through phone books can be an exhausting and time-consuming experience, there is no better way to gather qualified targeted leads than to attend trade shows that are specific to your industry or profession. Trade shows therefore present you and your business with the perfect opportunity to increase your customer base significantly.
Be in direct contact with decision makers
Although trade events are usually open to everyone, it’s no secret that most of the visitors are professionals looking for business opportunities. In fact, while exhibitors are here to sell their products or services, visitors are mostly members of distribution channels with the authority to make purchase decisions, making it easier for you to be in contact with the right parties.
Close deals with new customers
Prospecting from a distance is never a better option than meeting someone face-to-face. Cold call and direct mail strategies are often seen as intrusive and it’s generally a struggle to get the time of the person you are trying to make contact with. It Is of course much easier at a trade event as prospects are generally in a buying mood and show enthusiasm regarding new business opportunities. It’s important to keep this in mind and see every interaction with a prospect as an opportunity to close a sale. Meeting people face-to-face will always have a bigger impact than a phone call or an email.
Increase brand reputation
Brand awareness refers to the extent to which people are able to recall or recognize a brand. It’s a major element in the world of business, especially when your industry relies on trust and reputation. By exhibiting at a trade show, you benefit from important press exposure with people who are in the same industry as you. It is the perfect “product placement” for your business. The interactions you have with prospects could also potentially leave a positive impression that could see your new business relationships last far beyond the actual trade fair.
Learn more about the industry
Due to trade fairs being joined by major players in their respective industries, it is the perfect opportunity to benchmark innovative ideas and learn from the best. It is the perfect platform to not only meet these people, but to learn and find out what is happening in the industry your business finds itself in. This can help you generate new ideas for your business and learn about what your competitors are doing.
About EMEA MESSE
EMEA Import & Export is the first trade fair for consumer goods and logistics specialized in Europe, Middle East and Africa market. The fair takes place on March 19th and 20th in Berlin and invites all producers, manufacturers and distributors of the EMEA region to present their products, meet with industrial partners, explore current market trends and take advantage of development opportunities.
*according to the Center for Exhibition Industry Research (www.ceir.org)