Marketing strategies for a successful Trade Show
Do Product Demonstration
Doing a product demo at a Trade Fair has many advantages. It presents your product to people in a very practical way and acts as an educational and informative tool for large groups of people at the same time. If your product demo is well executed it can really generate a positive and exciting “buzz” around your stand.
The demonstration is of course, largely dependent on the shape, size, form and nature of your product. If the product’s benefits can’t be physically presented, then a virtual or visual presentation should be considered. If you want to keep the attention of people, your presentation should ideally be between 2-4 minutes (10min max).
Promote on Social Media
Social Media is a very important tool that should be used to complement the “buzz” that you have created for yourself in the previous strategy. Informing people of where to find you is extremely important. Twitter is a very powerful way to connect with people during the show. Most events have their own official hashtag (#) that you can use to promote the Trade Fair you’re attending and even more importantly your business stand. Document your experience and post videos and photos on Facebook and Instagram. Mention your stand location, showcase your team and invite people to stop by and discover your products.
People love gifts. Giving gifts to people who visit your stand will help them to memorize you and your business. Company branded merchandise is even better if you want to leave a lasting impression. Prepare business cards and brochures to give away. Organizational goods such as pens, or notebooks are also ideal. You can really get creative with the type of gifts you are willing to offer.
Collect & Use information
Don’t forget that you are here to generate qualified leads and sales. Although you probably have a very good memory, you won’t be able to remember all people coming to your booth. We advise you to collect information about your visitors such as name, company name, phone number and email address. These are precious information that will help you to follow-up with your prospects. Speaking about follow-up, it’s very important to contact people you met at your booth within 3 days after the Trade
If you met people who you think could add value to your business, don’t forget to follow up within 3 days after the Trade Show. You can give a personal call to your most important prospects and send an email to the others.
Make Time for Fun
When you attend a Trade Fair, there are often various social activities organized throughout the duration of the event. These include conferences, award ceremonies, presentations, games etc. Have a look at the schedule and try to give your team some time to enjoy activities outside the booth. It’s also the perfect opportunity to meet people, socialize and develop your network. You can also bring the fun directly to your booth by implementing creative ideas in order to entertain your audience and ultimately increase your leads.
About EMEA MESSE
EMEA MESSE is the first trade fair for consumer goods and logistics dedicated to European, Middle Eastern and African market. The fair takes place from the 19th to the 20th of March in Berlin and invites all producers, manufacturers and distributors of the EMEA region to present their products, meet with industrial partners, explore current market trends and take advantage of development opportunities. To get more information about this event, you can visit our website emea-messe.de